An operator in South-East Asia, providing fixed, mobile and internet services to millions of subscribers, wanted to grow its revenue by offering content delivery capabilities to to some of its enterprise customers. The question for this operator was whether to build its own CDN or partner with an existing provider.
Building a CDN would have taken lot of resources both in terms time and money. The operator decided that a better option for it was to find a partner with a strong local presence who had the expertise in supporting telecommunications providers with the entire CDN service. That's how the operator came to select SwiftServe.
The SwiftServe solution for this operator is a hybrid of reseller and licensed CDN, i.e. the operator hosts a number of SwiftCDN appliances in its network, which are connected to the global SwiftServe CDN. The operator markets the resulting CDN as its own to its customers (white-label approach).
By choosing SwiftServe as its CDN partner, this convergent operator has:
- Entered the content delivery value-chain with a minimum up-front investment and at a much reduced risk.
- Created a new revenue-stream by providing value added services to its customers, at the same time deepening the relationship with them and increasing their satisfaction.
- Tapped into a completely new source of revenue, by being paid by SwiftServe to deliver locally, in Singapore, content originating from the global SwiftServe CDN.
To find out how you, like this operator, could benefit from a faster, safer and better way to establish yourself as a leader in content delivery in your market, contact SwiftServe!